Vice-President, African Dreams
Cathy Holler is a highly-regarded tourism executive with 30+ years of experience working with the global travel industry, from early-stage companies to established multi-national organizations. Over the course of her career she has worked for tour operators, luxury hotel chains, tourism boards and travel consortia. She also founded a tourism consultancy where she provided her expertise to travel companies and governmental organizations in Canada, the US, and internationally; and she has cultivated a vast network of business relationships around the world. Cathy has spent much of the past decade in executive positions in the U.S., most recently as Vice President, Business Development and Product Innovation for luxury tour operator, Travcoa. Prior to this, she spent five years with luxury travel agency consortia Virtuoso, first as Vice President, Destination Sales, then Vice President, Member Sales & Service - USA & Canada.
Cathy’s visionary and strategic abilities, her entrepreneurial spirit, and her compassionate and ethical approach to business, combined with her passion for and destination knowledge of Africa, provide Tully Luxury Travel with the strong leadership that will enable the African Dreams division to achieve its' ambitious goals.